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Management (MS) - Marketing 
Program Description

The primary goal of the Master of Science in Management with a concentration in Marketing (abbreviated to Masters of Marketing) program at the Eller College of Management, University of Arizona, is to provide students with a comprehensive foundation of the principles and practices of marketing and its role in developing and implementing successful business strategies.  The curriculum, to be offered by renowned and world-class faculty in the Marketing Department, will provide students with a marketing-focused curriculum that provides both conceptual frameworks as well as analytical tools to develop and hone their critical marketing skills in formulating and identifying business and marketing problems and opportunities, understanding customers and incorporating customer insights to make informed marketing decisions, and designing effective marketing plans to improve business performance.

We expect students graduating from the program to have deep conceptual and analytical skills that would be valued in a wide variety of industry sectors, both nationally and internationally. In addition, we expect the program to kindle an interest amongst exceptional students to pursue doctoral education and an academic career in Marketing.

The proposed program will have a duration of 12 months starting in the Fall of one year (e.g., August 2015) and ending in the Summer of the following year (e.g., August 2016).  Students will take graduate coursework in Marketing in the Fall and Spring, then during the Summer semester, students will undertake an integrated Master’s project under the guidance of Marketing Department faculty members.

Students will have to complete a minimum of 30 credits (24 credits in graduate coursework in Marketing and 6 credits in the Integrated Masters field project) and maintain a minimum GPA of 3.0 throughout their studies to successfully complete the program.

The details of the courses the students can choose from are offered below.  Note that these students will take most of the elective courses alongside students enrolled in the FTMBA program and some electives alongside students enrolled in both the FTMBA and the EvMBA programs. In case the actual demand is high, we will add additional sections of the respective courses.  In the long run, we will modify our course offerings and offer new courses. 

First Semester Required Courses:

MKTG 552: Intro Statistics for Managers (August - October)

MKTG 510: Marketing-Based Management (October - December)

MKTG 530: Management of Marketing Communications

MKTG 556: Pricing Strategy and Tactics

MKTG 542: Relationship Marketing

Second Semester Required Courses:

MKTG 572: Marketing Research for Managers

MKTG 555: Special Topics in Marketing

MKTG 560: International Marketing

MKTG 559: Product Strategy

All students within the Master's Program in Marketing are required to enroll in a summer master's project course for 6 credits and pay the tuition for summer. If students fail to complete their project during their two summer semesters, they will be required to enroll the following summer and complete their project within one years time.

* NOTE: Management is the major for all Eller College Marketing Graduate Students, with specialty defined by coursework in marketing. 

Department/Academic Unit(s)

Management & Organizations -

The Eller College of Management at The University of Arizona is internationally recognized for pioneering research, innovative curriculum, distinguished faculty, and excellence in entrepreneurship. The College is AACSB accredited and leads the nation’s business schools in generating grant funds for research and supports more than 4,500 undergraduate and 600 graduate students on the UA campus in beautiful Tucson, Arizona.

The University of Arizona is located in the heart of Tucson, Arizona, a metropolitan area of more than one million people. Surrounded by mountains and the exotic Sonoran desert, this area enjoys 350 days of sunshine per year. The UA is a member of the prestigious Association of American Universities (AAU), a group of 62 leading U.S. universities distinguished by the breadth and quality of their programs in research and graduate education. The UA has 20 colleges and over 160 degrees from top-ranked programs in physical and life sciences, business and management, and social sciences.

College of Management  
Campus where offered
Main Campus - Tucson  
Admissions Contact
Lesleigh Marie Zerby
Graduate Program Coordinator
Lesleigh Marie Zerby
Director of Graduate Studies
Tirthankar Roy
Graduate College Degree Counselor
Lauren Joiner
Tuition and Fees
Please refer to the UA Bursar's Office Tuition and Fees Calculator for up-to-date information about tuition and fees. 
Please refer to the UA Registrar's's Office Special Course Fees for up-to-date information about special course fees. 

Admissions Information

Admissions Requirements

The minimum entrance requirements for the 12-month program are as follows:


  • A B.S. or B.A. degree from an accredited institution of higher learning.
  • Minimum GPA: 3.00
  • No work experience is required. Lack of work experience would not affect the admissions decision.
  • GRE/GMAT score reports are required. These scores should be reported for tests taken within 5 years of the intended term of enrollment. Scores must be in the top 50 percentile.
  • TOEFL of 85 or higher is required for international students if their college education is primarily from a non-English speaking country. The TOEFL scores should be reported for tests taken within 2 years of the intended term of enrollment. International students who are already seeking a degree from an accredited US institution will be exempt from reporting the TOEFL scores.


Applications will be reviewed by the Marketing Department under the supervision of the Department Head. The committee will review the applications for metrics (incoming GPA, GRE/GMAT scores, TOEFL scores), the quality of undergraduate education, and work experience (if any). 

Standardized Tests

Required test(s):

Minimum GRE: Top 50%


Minimum GMAT: 550

The below tests are required for international students:

Minimum TOEFL: 85
Minimum IELTS: 7 with no one subject being lower than 7

Financial Aid
The Academic Unit has not provided this information. 
Admissions Deadlines

Applications are now being accepted for Fall 2017. We only offer Fall admissions to this program

International Conditional Admission
International applicants may be considered for conditional admission to this program at the department's discretion.
Other Information
The GRE Institution Code for The University of Arizona is 4832

Completion Requirements

Degree Requirements

Students will have to complete a minimum of 30 credits (24 credits in graduate coursework in Marketing and 6 credits in the Integrated Masters field project) and maintain a minimum GPA of 3.0 throughout their studies to successfully complete the program. 

Minor Requirements
The Academic Unit has not provided this information. 
Student Handbook  
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Last revised 25 Oct 2016