Graduate College Recruitment & Enrollment Initiatives (GREI) partners with colleges and programs to attract, engage, and enroll high-quality graduate students in a competitive and evolving national landscape.
GREI provides strategy, training, and hands-on support that complements faculty-driven recruitment and college-level marketing efforts. The team works across in-person and online programs and collaborates closely with Arizona Online and International Admissions to ensure aligned messaging and outreach.
How GREI Engages with Colleges & Programs
GREI functions as a strategic service partner, offering scalable support while recognizing that each program has unique goals and audiences.
Engagement includes:
- Individualized recruitment and enrollment strategy consultations
- GradSlate training, access, and ongoing support
- Hands-on Workshops to implement campaigns and events
- Alignment with college marketing and communications teams
- Coordination with Arizona Online and International Admissions
Programs can engage with GREI at any stage of the recruitment or enrollment cycle.
Graduate Lead Base Management
The Graduate Recruitment and Enrollment Initiatives (GREI) team manages the university's centralized graduate prospect database through GradSlate, the University of Arizona's primary recruitment and engagement platform. By centralizing prospect data and recruitment activities, GREI helps graduate programs identify, engage, and recruit prospective students through coordinated, data-informed communication campaigns.
Through GradSlate, GREI provides:
- Centralized management of prospective student records from Requests for Information (RFIs), recruitment events, graduate fairs, National Name Exchange (NNE), McNair Scholars, and other approved lead sources.
- Visibility into prospective student engagement across email, text messaging, phone outreach, events, and other recruitment activities.
- Dynamic queries, reporting, and audience segmentation that eliminate manual tracking and improve recruitment efficiency.
- Shared access to recruitment data that supports collaboration between graduate programs, colleges, and the Graduate College.
This centralized approach allows graduate programs to focus on meaningful recruitment and relationship-building while ensuring prospect data remains accurate, current, and consistently managed.
National Name Exchange (NNE)
Graduate programs interested in participating in the 2026–27 National Name Exchange (NNE) recruitment campaign must complete the NNE Program Interest Form.
The form allows programs to identify the characteristics of prospective students who are the best fit for their graduate program. GREI uses these responses to filter the NNE database, identify qualified prospective students, and develop program-specific recruitment campaigns in GradSlate.
The form collects:
- College Name
- Graduate Program Name
- Program Contact for GREI Correspondence
- Program Contact Email
- Preferred prospective student characteristics (degree goals, academic interests, graduation year, and other recruitment criteria)
Timely submission is required to ensure your program can participate in the annual recruitment cycle. GREI cannot begin filtering NNE records or preparing communications until the form has been submitted.
After submitting the form, the designated program representative must register for and attend the required Building Your Domestic Graduate Recruitment Campaign: Leveraging National Lead Sources virtual workshop. During this one-hour session, participants will:
- Review and confirm their program's NNE audience.
- Finalize recruitment messaging for the initial communication.
- Identify the appropriate Program Interest value to assign after the initial outreach.
- Submit the required SRM ticket with approved messaging so GREI can prepare, schedule, and launch the campaign.
Programs that do not complete both the form and the required workshop within the published timeline may not be able to participate in the planned NNE recruitment campaign.
Please note that NNE records are provided solely for the designated recruitment campaign. At the conclusion of the 2026–27 recruitment cycle, all NNE records will receive an opt-out designation to conclude communications while preserving institutional reporting.
McNair Scholars Recruitment
McNair Scholars Directory Leads Graduate programs wishing to recruit prospective students from the Ronald E. McNair Postbaccalaureate Achievement Program (McNair) database should complete the McNair Recruitment Interest Form.
Similar to the NNE process, GREI uses program responses to identify eligible McNair Scholars, build targeted recruitment audiences, and develop coordinated communication campaigns through GradSlate. Like the NNE campaign build, we encourage program representatives to register for and attend the required Building Your Domestic Graduate Recruitment Campaign: Leveraging National Lead Sources virtual workshop.
Additional campaign planning, messaging development, and implementation will be coordinated with participating programs following form submission.
College of Engineering (ENGINE) Leads
ENGINE provides access to prospective students who have recently completed, or are completing, undergraduate engineering degrees and have expressed interest in graduate education.
To help identify the most relevant students for each graduate program, departments are asked to complete the ENGINE Recruitment Population Form.
Information submitted through the form is used by the College of Engineering Graduate Recruitment team to identify prospective students, develop targeted recruitment lists, and create recruitment communications that align with each program's recruitment goals.
Departments that would like assistance developing or refining recruitment communications for prospective students may schedule a meeting with the College of Engineering Graduate Recruitment team using Calendly.
Please note that ENGINE records are provided solely for the designated recruitment campaign. Students who express continued interest by submitting a Request for Information, registering for an event, or applying to a graduate program will continue through the recruitment process. At the conclusion of the recruitment cycle, remaining ENGINE records will be opted out of communication while preserving institutional reporting.
Prospect Campaigns
GREI supports prospect-stage campaigns designed to build awareness, nurture interest, and encourage application initiation.
Campaign support includes:
- Omni-channel communications (email, SMS, calls, events)
- Sequenced and personalized outreach strategies
- Integration with college and program marketing efforts
- Support for information sessions and application workshops
These campaigns are designed to reach prospective students where they are—digitally and asynchronously—while highlighting program value, outcomes, and impact.
Yield Campaigns
GREI supports yield efforts that help convert admitted students into enrolled students by addressing key decision factors.
Yield support includes:
- Admitted-student communication strategies
- Faculty, alumni, and student-engaged yield events
- Messaging focused on ROI, funding, flexibility, and student support
- Coordinated outreach across Graduate College and college partners
Yield campaigns combine data-informed outreach with authentic academic voices to sustain momentum from admission to matriculation.
We Want to Hear From You
To find additional information about GREI services and get in touch, visit our internal website for faculty and staff (NetID login required). We look forward to hearing from you.