Graduate College Recruitment & Enrollment Initiatives (GREI) partners with colleges and programs to attract, engage, and enroll high-quality graduate students in a competitive and evolving national landscape.
GREI provides strategy, training, and hands-on support that complements faculty-driven recruitment and college-level marketing efforts. The team works across in-person and online programs and collaborates closely with Arizona Online and International Admissions to ensure aligned messaging and outreach.
How GREI Engages with Colleges & Programs
GREI functions as a strategic service partner, offering scalable support while recognizing that each program has unique goals and audiences.
Engagement includes:
- Individualized recruitment and enrollment strategy consultations
- GradSlate training, access, and ongoing support
- Hands-on Workshops to implement campaigns and events
- Alignment with college marketing and communications teams
- Coordination with Arizona Online and International Admissions
Programs can engage with GREI at any stage of the recruitment or enrollment cycle.
Graduate Lead Base Management
The Graduate Recruitment and Enrollment Initiatives (GREI) team manages the university's centralized graduate prospect database through GradSlate, the University of Arizona's primary recruitment and engagement platform. By centralizing prospect data and recruitment activities, GREI helps graduate programs identify, engage, and recruit prospective students through coordinated, data-informed communication campaigns.
Through GradSlate, GREI provides:
- Centralized management of prospective student records from Requests for Information (RFIs), recruitment events, graduate fairs, National Name Exchange (NNE), McNair Scholars, and other approved lead sources.
- Visibility into prospective student engagement across email, text messaging, phone outreach, events, and other recruitment activities.
- Dynamic queries, reporting, and audience segmentation that eliminate manual tracking and improve recruitment efficiency.
- Shared access to recruitment data that supports collaboration between graduate programs, colleges, and the Graduate College.
This centralized approach allows graduate programs to focus on meaningful recruitment and relationship-building while ensuring prospect data remains accurate, current, and consistently managed.
Participating in National Lead Source Recruitment
Graduate programs interested in recruiting prospective students through the National Name Exchange (NNE) and/or the Ronald E. McNair Postbaccalaureate Achievement Program (McNair Scholars) should follow the steps below. While NNE and McNair are separate lead sources, GREI uses a coordinated process to develop targeted audiences and recruitment campaigns for both initiatives.
Complete the form for each lead source in which your program wishes to participate:
These forms allow programs to identify the characteristics of prospective students who are the best fit for their graduate program. GREI uses the information provided to identify eligible prospects, develop targeted audiences, and prepare recruitment campaigns in GradSlate.
Timely submission is required to ensure your program can participate in the applicable recruitment cycle. GREI cannot begin audience development or campaign preparation until the appropriate form has been submitted.
After submitting the appropriate program interest form, the designated program representative must complete one of the following options:
Option A: Attend the required workshop
Register for and attend the Building Your Domestic Graduate Recruitment Campaign: Leveraging National Lead Sources virtual workshop.
During this one-hour session, participants will:
- Review and confirm their program’s NNE and/or McNair audience
- Finalize recruitment messaging for the initial communication.
- Identify the appropriate Program Interest value to assign following the initial outreach.
- Submit the required SRM ticket with approved messaging so GREI can prepare, schedule, and launch the campaign.
Option B: Submit a one-time mailing request
Programs that prefer not to participate in the workshop may submit the appropriate one-time mailing request:
- NNE One-Time Graduate Recruitment Mailing Request
- McNair One-Time Graduate Recruitment Mailing Request
The mailing request provides GREI with the information needed to develop, schedule, and launch the recruitment communication.
Following form submission and completion of the required workshop or one-time mailing request, GREI will coordinate with participating programs on audience confirmation, messaging, campaign setup, and implementation.
Programs with elevated Intermediate GradSlate access may use available resources to inform and create GradSlate mailings for the campaign. Programs should coordinate with GREI as needed to ensure audience criteria; Program Interest values, messaging, and campaign tracking are aligned with the recruitment strategy.
Programs must complete the applicable program interest form and either attend the required workshop or submit the appropriate one-time mailing request within the published timeline.
Programs that do not complete the required steps by the deadline may not be able to participate in the planned NNE and/or McNair recruitment campaign.
NNE and McNair records are provided for designated recruitment purposes. For the 2026–27 recruitment cycle, NNE records will receive an opt-out designation at the conclusion of the recruitment cycle to end campaign communications while preserving institutional reporting.
Additional campaign-specific requirements or timelines may apply to McNair Scholars recruitment and will be communicated to participating programs during campaign planning.
Prospect Campaigns
GREI supports prospect-stage campaigns designed to build awareness, nurture interest, and encourage application initiation.
Campaign support includes:
- Omni-channel communications (email, SMS, calls, events)
- Sequenced and personalized outreach strategies
- Integration with college and program marketing efforts
- Support for information sessions and application workshops
These campaigns are designed to reach prospective students where they are—digitally and asynchronously—while highlighting program value, outcomes, and impact.
Yield Campaigns
GREI supports yield efforts that help convert admitted students into enrolled students by addressing key decision factors.
Yield support includes:
- Admitted-student communication strategies
- Faculty, alumni, and student-engaged yield events
- Messaging focused on ROI, funding, flexibility, and student support
- Coordinated outreach across Graduate College and college partners
Yield campaigns combine data-informed outreach with authentic academic voices to sustain momentum from admission to matriculation.
We Want to Hear From You
To find additional information about GREI services and get in touch, visit our internal website for faculty and staff (NetID login required). We look forward to hearing from you.