Graduate College Recruitment & Enrollment Initiatives (GREI) partners with colleges and programs to attract, engage, and enroll high-quality graduate students in a competitive and evolving national landscape.
GREI provides strategy, training, and hands-on support that complements faculty-driven recruitment and college-level marketing efforts. The team works across in-person and online programs and collaborates closely with Arizona Online and Arizona International to ensure aligned messaging and outreach.
How GREI Engages with Colleges & Programs
GREI functions as a strategic service partner, offering scalable support while recognizing that each program has unique goals and audiences.
Engagement includes:
- Individualized recruitment and enrollment strategy consultations
- GradSlate training, access, and ongoing support
- Monthly hands-on workshops to implement campaigns and events
- Alignment with college marketing and communications teams
- Coordination with Arizona Online and Arizona International
Programs can engage with GREI at any stage of the recruitment or enrollment cycle.
Lead Base Management
GREI supports centralized graduate lead base management through GradSlate, the university’s primary recruitment and engagement platform.
This includes:
- Consolidation of prospects from RFIs, events, fairs, and name exchanges
- Visibility into prospect engagement across email, text, calls, and events
- Dynamic queries and reporting to replace manual tracking
- Shared access that supports collaboration across units
This structure allows programs to focus on meaningful engagement while maintaining accurate, up-to-date prospect data.
Prospect Campaigns
GREI supports prospect-stage campaigns designed to build awareness, nurture interest, and encourage application initiation.
Campaign support includes:
- Omni-channel communications (email, SMS, calls, events)
- Sequenced and personalized outreach strategies
- Integration with college and program marketing efforts
- Support for information sessions and application workshops
These campaigns are designed to reach prospective students where they are—digitally and asynchronously—while highlighting program value, outcomes, and impact.
Yield Campaigns
GREI supports yield efforts that help convert admitted students into enrolled students by addressing key decision factors.
Yield support includes:
- Admitted-student communication strategies
- Faculty, alumni, and student-engaged yield events
- Messaging focused on ROI, funding, flexibility, and student support
- Coordinated outreach across Graduate College and college partners
Yield campaigns combine data-informed outreach with authentic academic voices to sustain momentum from admission to matriculation.
We Want to Hear From You
To find additional information about GREI services and get in touch, visit our internal website for faculty and staff (NetID login required). We look forward to hearing from you.